A Chat with Tinta + Pulso
This week we’re chatting with our friend + fellow boss babe, South Florida wedding stationery + calligraphy designer, Tasha Carattini! Tasha is a creative turned stationer who delights in creating custom wedding stationery for your wedding day. If your looking for watercolor details or wedding calligraphy, Tasha can work with you to fit all your wedding needs.
Read on to learn more about Tinta + Pulso (Smitten Members: watch out for our email with special Smitten offer from Tinta + Pulso that you’re not going to want to miss!) and don’t forget to sign up for our Instagram giveaway of a custom set of water color wedding vows in the color of your choice!
Tell us a little about yourself and your business.
I’m Tasha, the owner and calligrapher at Tinta + Pulso, we specialize in custom invitation design and calligraphy details. I like to think my business found me 3 years ago. I’ve always been a creative and have dabbled in many mediums from photography to culinary arts until I found my perfect fit. I was working in event production and started creating signage for some of our events, I instantly loved it and wanted to dive in deeper. From there I went on to teach myself calligraphy, graphic design, and other skills in my free time to slowly grow my knowledge, and here we are…
Oh, small vocab lesson! Tinta + Pulso translates to Ink + A steady hand, which were the only tools I had when I realized this was the business I wanted to start.
You do full wedding suites. Could you tell us a bit about your design process?
Yes, I create full suites for my clients. When I am approached for a design project, I really like to get to know my couples and get them involved in the process. We start with a little Q+A, and from there I start pulling inspiration from what we discussed, their wedding design, flowers..you never know what will spark an amazing idea!
After that we get to do the fun part, which is our design meeting! Here we go over paper, fonts, embellishments, and all the pretty things…which gives us the building blocks to go into the next phase of design.
My couples get updates from me throughout the designing phase and this ensures that the final piece is something they are completely in love with, and it’s fun to feel like you really helped design the suite…after all, it is one of the only tangible things you have left after the big day.
Custom suites are magical. We personally love a good map. What’s your favorite part to create?
Oh, I love a good map too! Hm, is it lame to say I love it all?
How did you learn to work with watercolor? Do you work in any other medium such as digital?
I kind of taught myself through trying out different concepts that came to mind, and I still feel like I’m learning everyday. Even when incorporating a watercolor element in your design, we translate that to a digital format and incorporate with selected fonts to make a finished design. We guide our couples in picking the printing method that best fits their look and budget whether it be digital, letterpress, or combination printing.
You also offer lots of other details. Could you tell us more?
I do, and I’d say this is the really fun part for me. I have such an amazing time creating with my couples that I don’t want it to end, so getting to be a part of the big day with different details means we can carry the design concept over to other areas and tie it all in! This could be in the form of seating charts, escort cards, table numbers, menus, or anything else you can dream up!
We’re all about the details at Smitten Co. Do you have a favorite?
I love creating anything that enhances the tablescape, I had one couple who incorporated a poem near to their hearts by having it printed on vellum and placed on each plate along with the escort card. It was an unexpected personal detail for all guests to enjoy, and I love that it was so different!
How can brides include calligraphy in their big day when they have a limited budget?
Hand calligraphy is such a bespoke detail and one of the best ways to elevate a suite or wedding, if you are on a limited budget I would say small incorporations is the way to go. For a suite, calligraphy addressing is always a nice touch but if budget doesn’t allow you can still get that very romantic and classic vibe with a font or custom calligraphy monogram. For day of details, I would say escort cards or seating charts are impactful calligraphy details that won’t break the bank.
What’s one detail no bride should skip?
I would say always have a welcome sign, it’s affordable and usually the first thing guests see as they arrive!
Last question: What’s your #1 tip for 2020 and 2021 brides?
I really feel for all the couples planning around all this uncertainty, my tip would be to try to keep the excitement alive. Crack a bottle of wine and take a little time each week to plan your big day, you only do it once and you want the memories of this process to be as stress free as possible! Also, take advantage of all the promotions our amazing local vendors are doing to get ahead in planning and chip your budget down in the process!
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